Integrated campaign
Launch new venue
Launch new venue
Campaign Goal
To launch new venue
Create identity and brand awareness
To be part of the sister venues
Build new target audience
How?
Design new inventive events to bring in different target groups
Created identity on social media
Built relationships with bigger nights and other companies to tap into new markets
Designed event brochure
Directed promotional video and photo shoot
Results
Launched biggest day time event in Northampton with revenue of £5k each month
Created a loyal audience which enabled the event to be a monthly occurrence
Created relationships with the university tapping into their huge market
To launch new venue
Create identity and brand awareness
To be part of the sister venues
Build new target audience
How?
Design new inventive events to bring in different target groups
Created identity on social media
Built relationships with bigger nights and other companies to tap into new markets
Designed event brochure
Directed promotional video and photo shoot
Results
Launched biggest day time event in Northampton with revenue of £5k each month
Created a loyal audience which enabled the event to be a monthly occurrence
Created relationships with the university tapping into their huge market