Integrated campaign
Launching new cookbook, product and new incentive event
Launching new cookbook, product and new incentive event
Campaign Goal
Launch new cookbook
Launch an incentive event
Showcase new products and kitchen ranges
Digitally market the event
How?
Create a cookery masterclass which links all areas together
Have three events throughout the year to ensure the 'BUZZ' is still there
Kitchen pods for the masterclass showcases our new products and ranges
Showcased all photography onto companies internal channel to market the event, cookbook and product
Launch new cookbook
Launch an incentive event
Showcase new products and kitchen ranges
Digitally market the event
How?
Create a cookery masterclass which links all areas together
Have three events throughout the year to ensure the 'BUZZ' is still there
Kitchen pods for the masterclass showcases our new products and ranges
Showcased all photography onto companies internal channel to market the event, cookbook and product