Integrated campaign
Launching marketing strategies to increase charity fundraising and involvement
Launching marketing strategies to increase charity fundraising and involvement
Campaign Goal
Increase companies charity involvement
Use digital channels to communicate activity
Increase fundraising throughout the central offices
How?
Create fundraising pack to be distributed throughout the business
Redesign the internally used website to communicate all charity activity
Design seminars to do across the offices to create a 'buzz' throughout the business
Develop newsletter to document all activity
Put in place processes to increase fundraising and marketing
Results
Increased monthly fundraising from £200 - £3k
Internal communication increased throughout the business
Motivation throughout the business of fundraising activity