Integrated campaign
Create an experience which inspires, informs and entertains
Create an experience which inspires, informs and entertains
Event Goal
Inspire staff with key business messages
Educate all attendees with new products and future developments
Entertain attendees with entertainment which links back to the theme
How?
Develop 4 Marquees:
Marquee One: Inspiration display, containing key business messages within the F1 theme
Marquee Two: Product displays to educate audience on new ranges and products
Marquee Three: All marketing activity displayed to engage audience with the different ways the business markets key messages
Marquee Four: Entertainment marquee keeping with the F1 theme (Simulators, racing equipment, Pit-stop Challenge)
Inspire staff with key business messages
Educate all attendees with new products and future developments
Entertain attendees with entertainment which links back to the theme
How?
Develop 4 Marquees:
Marquee One: Inspiration display, containing key business messages within the F1 theme
Marquee Two: Product displays to educate audience on new ranges and products
Marquee Three: All marketing activity displayed to engage audience with the different ways the business markets key messages
Marquee Four: Entertainment marquee keeping with the F1 theme (Simulators, racing equipment, Pit-stop Challenge)